Are you a Real Estate Agent? Do you offer Referral commissions to
other Agents. You could be missing out on a great source of free leads.
Real estate referrals
There
is big business in real estate leads. Some companies charge thousands
to real estate agents for quality leads. Why buy leads when you can
generate them yourself through referrals.
Leads are leads at the
end of the day. You can pay a lot of money for a lead, but it will not
guarantee that you will close a sale.
Referrals on the other hand
are different. A referral is much more likely to turn into a sale
because generally its a more qualified lead.
Usually referrals
come about when a client has contacted an Agent (maybe through
recommendation) for a particular type of property in a particular area.
If the agent does not have a suitable property to offer the client they
can do one of three things. They can either let the client walk away
(and maybe the client will find a suitable property through another
Agent). They can try and sell the client something that they do not want
(never a good idea that). Or they can refer the client to another Agent
who does have a suitable property, and receive a percentage of the
Agents commission if the client buys the property.
Referrals can
be a great way of generating free qualified leads, that you only have to
pay for if they turn into a sale. On the other hand they can be a great
way of earning sales commissions for very little work. In my experience
referrals are something that every Agent needs to be involved in at
some level. Many Agents base their entire business around generating and
supplying referrals.
So how do you get involved?
The easiest way is to post a free advert in a real estate forum.
Basically something like
Please
send us your referrals. We have 2 full time RE agents and 1 Broker
Assoc. and me (who does all the marketing) who work very hard night and
day. They will take very good care of your referrals and pay you 25%
commission at closing.
Thanks in advance!
Its as easy as that really.
Tell
other Agents about your company, tell them what sort of referrals you
are looking for, and tell them how much of your commission you are
prepared to pay them if the referral turns into a sale.
There are
two Forums I can recommend where you can post all you real estate
referrals. The links are below. The Find Property USA site is mainly for
USA referrals, but the World Property Links site covers everywhere.
Real estate referrals